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I was in a local business roundtable meeting last night and I had a member bring something up that I hadn’t thought of. They advised that I should think about letting those that are interested in my web developer services be told that my services wouldn’t necessarily be needed forever. I thought to myself, of course they wouldn’t need me forever. That seemed pretty obvious. Looking around at the other business owners nodding, however, I quickly realized I was wrong.
A company website can be one of the last things that a startup business might consider. Many times with no idea of where to start and a lack of understanding of the having one in the first place. And yet, in today’s competitive marketplace, a well designed marketing enabled site can be huge to their ramp up success and credibility. Even if their market is local only.
Those that finally wake up to the need and importance of a company website are faced with a couple of options. Build it themselves or have someone do it for them. The later being much more expensive. Or is it?