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A company website can be one of the last things that a startup business might consider. Many times with no idea of where to start and a lack of understanding of the having one in the first place. And yet, in today’s competitive marketplace, a well designed marketing enabled site can be huge to their ramp up success and credibility. Even if their market is local only.
Those that finally wake up to the need and importance of a company website are faced with a couple of options. Build it themselves or have someone do it for them. The later being much more expensive. Or is it?
First off, please understand that all sites and hosted venues are susceptible to site security issues. This includes do it yourself builders as well. And, this is not something to take lightly especially where your customers are concerned.
It’s one thing to protect your website files but are you making sure your customer data is protected? We have all read about the large department stores getting hacked and then losing their customer credit card information to the hackers. Something like this could ruin even the smallest of businesses with lawsuits, etc.. Bottom line, it’s your job to reduce the likelihood of getting hacked especially if you are collecting user data of any kind. So how do you protect your site?
Phones, phone lines, internet, websites, social media and the list goes on. Who would have thought that this new marketing – communications direction would be a company’s newest and maybe even top concern?
So what’s working and what isn’t? Where do you put your time and money?