When starting with a potential client I do an evaluation of their site. In looking at their websites these are the most website design common errors made. Most can be easily remedied.
While I understand cash is king to any business, and hard to keep, I find most business owners don’t “get” ongoing digital marketing costs adding to their bottom line. They really don’t.
I was in a local business roundtable meeting last night and I had a member bring something up that I hadn’t thought of. They advised that I should think about letting those that are interested in my web developer services be told that my services wouldn’t necessarily be needed forever. I thought to myself, of course they wouldn’t need me forever. That seemed pretty obvious. Looking around at the other business owners nodding, however, I quickly realized I was wrong.
A company website can be one of the last things that a startup business might consider. Many times with no idea of where to start and a lack of understanding of the having one in the first place. And yet, in today’s competitive marketplace, a well designed marketing enabled site can be huge to their ramp up success and credibility. Even if their market is local only.
Those that finally wake up to the need and importance of a company website are faced with a couple of options. Build it themselves or have someone do it for them. The later being much more expensive. Or is it?
Phones, phone lines, internet, websites, social media and the list goes on. Who would have thought that this new marketing – communications direction would be a company’s newest and maybe even top concern?
So what’s working and what isn’t? Where do you put your time and money?
Have you built a website using WordPress, Wix, GoDaddy, etc. and then couldn’t figure out how to get traffic to it?
While DIY (Do it Yourself) website offerings can really help the budget it needs to be understood that this process is really only the tip of the iceberg to site success.The adage of – build a website and they will come – simply does not apply to the internet. There are just too many sites out there for that to work.