While I understand cash is king to any business, and hard to keep, I find most business owners don’t “get” ongoing digital marketing costs adding to their bottom line. They really don’t.
Phones, phone lines, internet, websites, social media and the list goes on. Who would have thought that this new marketing – communications direction would be a company’s newest and maybe even top concern?
So what’s working and what isn’t? Where do you put your time and money?
The new QR codes have become a powerful tool in marketing. I have designed a business card using my QR Code (see below) that I hand out in networking events to get more users to this blog for example. By using apps such as QR Droid you can simply scan the QR code and it takes your always on mobile device somewhere. Now traditionally static advertising media becomes interactive. Very powerful stuff!
Have you built a website using WordPress, Wix, GoDaddy, etc. and then couldn’t figure out how to get traffic to it?
While DIY (Do it Yourself) website offerings can really help the budget it needs to be understood that this process is really only the tip of the iceberg to site success.The adage of – build a website and they will come – simply does not apply to the internet. There are just too many sites out there for that to work.